Wet Seal

Entering the Wet Seal clothing store is like walking into a place of comfort. Lights, fragrances, beautiful clothes, jewelry, and caring people that take time to help you choose through any of your favorite items.

Wet Seal attracts girls of all ages and sizes. They have clothing and fashion for just any style of wear and any accessory to match. What i like most about this store is that it is not limited to one set of fashion but of many fashions and trends. One day you might want to wear jeans and a nice shirt and the next you might want to wear a dress and heels, at Wet Seal you can find it all and in your size.

Wet Seal is a great store to shop and have fun. Girls love to shop and Wet Seal makes it even better because it has everything you need in that one store. Customer service is hard to find but in this store caring is available as well as promotion and sale.

Exam 1

1. What are one of the major marketing trends?
a. reliability
b. accessible
c. creativity
d. accountability

2. Name 2 of the 4 P's.
a. Place and promotion
b. place and publishing
c.publishing and product
d.Price and publishing

3. A set of characteristics that are unique to a brand,
perception that a given brand name is different or
better is called what?
a.logos
b. brand equality
c. brands
d. product

Brand Pelle

I chose the brand Of Pelle Pelle because it promotes high fashion, trendy looks, quality wear, and stylish appearl. When i think of Pelle the first things that come to my mind is quality, fashionable, expensive, luxuary, and Hot!. Pelle has been known for many years to be a clothing of high quality and expensive brand. My first perception of the brand was a great one, even though it was costly i still sacrificed the less expensive clothing that i could have gotten more of for the cost of one Pelle brand item.

Viewing others styles and the quality of material, I can honestly say that Pelle represents high in quality compared to other high in styles such as: Sean John and Rocawear clothing. My perception doesn't change because the brand tags doesn"t have a comment on this item, which makes it all ok in a way also because it sets such a high standard that people of high class can buy.

McDonalds

McDonald’s is one of the leading restaurant chains in the world, touching the lives of people everyday.McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day.McDonald's serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

McDonald's touch lives of adults, teenagers, and children all around the world with the delicious and satisfying taste of all their favorite ingredients. The golden arch represent the the comfort and love you receive as soon as you enter the room of a McDonald's restaurant. I'm lovin it is not only a slogan or gimme, but an actual feeling we want our customers to have when they bite into a juicy, savoring, mouth watering Big Mac with lettece, pickles, onions, special sauce, all on a seaseme seed bun. McDonalds trys to create a place of warmth and enjoyment in everyway.

Exam 3

1. Name two of the cognitive message strategies.
2. Name the affective message strategies.
3.Name one of the top cyber categories.