blog 7

1. Media planners need to know about the music industry because there are laws that require proper rules for using music in commercials, ad promotions, and etc and also to stay fresh of new trends that change throughout the music industry.
2. The general trends in record sales has changed a great deal over the period of time because the advance of technology. More music can be downloaded instead of purchased which basically steal sales and money from the actual artist.
3.The trend that more people are paying more to see artists implies that people want to see the actually person perform a song that makes them feel so good when hearing it, that seeing it actually will make the experience last a lifetime in there heart.
4. Music best customer is TV is stated because everything is shown on television and you can see and hear what you like, what that person is wearing, how is there hair, just everything that makes you like that person behind da scenes can be shown on TV.
5. middle age
6. The opportunity that the music industry offers for promotion of brands is commercials, televison usage,and websites such as twitter, myspace, and facebook.

blog 6

1. There are 210 DMA’s.
2. 114,866,380 total #
3.CPP (307,006,550/114,866,380=2.67 2.67 people per TV household
4. Carbondale is apart of the Paducah- Cape Girardeau- Harrisburg DMA. Rank #78 – 399, 690
5. 29%
6. i would definitely consider the most popular and larger cities in Illinois.