blog 7

1. Media planners need to know about the music industry because there are laws that require proper rules for using music in commercials, ad promotions, and etc and also to stay fresh of new trends that change throughout the music industry.
2. The general trends in record sales has changed a great deal over the period of time because the advance of technology. More music can be downloaded instead of purchased which basically steal sales and money from the actual artist.
3.The trend that more people are paying more to see artists implies that people want to see the actually person perform a song that makes them feel so good when hearing it, that seeing it actually will make the experience last a lifetime in there heart.
4. Music best customer is TV is stated because everything is shown on television and you can see and hear what you like, what that person is wearing, how is there hair, just everything that makes you like that person behind da scenes can be shown on TV.
5. middle age
6. The opportunity that the music industry offers for promotion of brands is commercials, televison usage,and websites such as twitter, myspace, and facebook.

blog 6

1. There are 210 DMA’s.
2. 114,866,380 total #
3.CPP (307,006,550/114,866,380=2.67 2.67 people per TV household
4. Carbondale is apart of the Paducah- Cape Girardeau- Harrisburg DMA. Rank #78 – 399, 690
5. 29%
6. i would definitely consider the most popular and larger cities in Illinois.

blog 5

1. The brand and range ads are determined by price of course and the product. the other 50% was probably used for things to better what they already have or to improve what they need to.
2. online and print
3.This mean that they are tryint to reach differednt people, with different views of things and they are not just stuck in one place but they are moving abroad and getting ideas.
4.print,online, and the media
5.I definitely would have used all source of ads there are print,media,online and etc.

blog 4

1. This is so because they know what people like and what they want. They observe and research the impulse that customers have when they want a specific thing and target that feeling.
2.The future of the media field is moving up.
3.clients are being cautious and wary meaning that they are taking there time and aying attention to what is going on and hesitating on the buy before they know that it is ok and it wont set them back.
4.The general option is that there are job opening for buyers and planners at junior and senior levels and job available for media with no experience.
5.

blog 3

1). Brands advertise on google by basing there product on how much they spend and how well it captures a persons attention better then there competitor.

2). The biggest adavantage of advertising on google and why it is the lifeblood for many businesses is because its accuracy of the data they find is verified by many sources that has first hand knowledge of the spending level. It is the lifeblood for many businesses because it gives clarity to that company that there ad will be noticed.

3). Yes, i think it wasa good move for BP to put forth 100 million dollars in there advertising because they need to gain back there positive rep that they use to have and gain back the trust in there customers that the damage the has occured is being taking care of with extreme caution as well as care. Having great ads that graps the attention of people can turn around the bad image they once had back to a positive one.

4). It signifies to me that the trend is being based on price and price alone. Basically, its setting a barrier that can only be crossed if the price is over what the next ad has. having an ad that has 100 million dollar worth of work put into it explains that not only is hardwork and dedication put into this problem, but they are willing to pay anything to gain back the positive notiriaty hey once had.

Wet Seal

Entering the Wet Seal clothing store is like walking into a place of comfort. Lights, fragrances, beautiful clothes, jewelry, and caring people that take time to help you choose through any of your favorite items.

Wet Seal attracts girls of all ages and sizes. They have clothing and fashion for just any style of wear and any accessory to match. What i like most about this store is that it is not limited to one set of fashion but of many fashions and trends. One day you might want to wear jeans and a nice shirt and the next you might want to wear a dress and heels, at Wet Seal you can find it all and in your size.

Wet Seal is a great store to shop and have fun. Girls love to shop and Wet Seal makes it even better because it has everything you need in that one store. Customer service is hard to find but in this store caring is available as well as promotion and sale.

Exam 1

1. What are one of the major marketing trends?
a. reliability
b. accessible
c. creativity
d. accountability

2. Name 2 of the 4 P's.
a. Place and promotion
b. place and publishing
c.publishing and product
d.Price and publishing

3. A set of characteristics that are unique to a brand,
perception that a given brand name is different or
better is called what?
a.logos
b. brand equality
c. brands
d. product

Brand Pelle

I chose the brand Of Pelle Pelle because it promotes high fashion, trendy looks, quality wear, and stylish appearl. When i think of Pelle the first things that come to my mind is quality, fashionable, expensive, luxuary, and Hot!. Pelle has been known for many years to be a clothing of high quality and expensive brand. My first perception of the brand was a great one, even though it was costly i still sacrificed the less expensive clothing that i could have gotten more of for the cost of one Pelle brand item.

Viewing others styles and the quality of material, I can honestly say that Pelle represents high in quality compared to other high in styles such as: Sean John and Rocawear clothing. My perception doesn't change because the brand tags doesn"t have a comment on this item, which makes it all ok in a way also because it sets such a high standard that people of high class can buy.

McDonalds

McDonald’s is one of the leading restaurant chains in the world, touching the lives of people everyday.McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day.McDonald's serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

McDonald's touch lives of adults, teenagers, and children all around the world with the delicious and satisfying taste of all their favorite ingredients. The golden arch represent the the comfort and love you receive as soon as you enter the room of a McDonald's restaurant. I'm lovin it is not only a slogan or gimme, but an actual feeling we want our customers to have when they bite into a juicy, savoring, mouth watering Big Mac with lettece, pickles, onions, special sauce, all on a seaseme seed bun. McDonalds trys to create a place of warmth and enjoyment in everyway.

Exam 3

1. Name two of the cognitive message strategies.
2. Name the affective message strategies.
3.Name one of the top cyber categories.

exam 2

1. Name the scheduling strategies.

2. What are the main effects of the hierarchy model?

3. Name the message strategies.

My favorite ad

This is my favorite ad because it promotes the Gap clothing in a very funny, stylish, and creative way. Watching this ad shows the viewer that you can do almost anything in these clothes and that you are not subjected to just one style of wear. I think this ad target audience was people of all ages who like to dress well and have fun doing it. it shows that being colorful and trendy at the same time is what the Gap clothing offers.

This commercial really sold me. Watching this made me and my family actually go to the store and see what they actually have because of the creative style they presented in there ad.